What makes this brand special is its honest, simple message. These bag are just bags, its not about status or fashionability, it is just a well-designed, good quality product you buy to put your things in and carry around with you most of the time. The aim is to design bags that the consumer will use for many years, creating an emotional connection with them because firstly, they fulfill its function in a beautiful, simple way and also because the consumer knows where that bag came from and how it was made.

Maria del Mar Antoli via London College of Fashion