On my Om
On Technology & Change
When people have too many choices, they make bad choices — Thom Browne
Likely true. I think too many choices aggravate our inherent inability to make good choices but not the sole cause. It takes effort, time and mental energy to make right choices. Many of us use avoid that and take mental shortcuts to making choices (Daniel Kahneman, Thinking Fast and Slow). When that is compounded by too many choices of which many are bad choices our cognitive costs go up and also the chances of us making the bad one.
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