As we move towards a quantified society, one shaped by data, we start to dismiss things that are unquantified. Empathy, emotion and storytelling — these are as much a part of business as they are of life. The idea of combining data, emotion and empathy as part of a narrative is something every company — old, new, young and mature — has to internalize. If they don’t, they will find themselves on the wrong side of history — rest of it is here on GigaOM.
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I practice a sport that has been reasonably quantified for about three centuries. In physics measurements are a central part of asking questions which can lead to a better understanding, but more importantly to better questions. There is a very deep beauty to this that helps put many things which we can’t quantify (and there are many more of them than there are things we can) into perspective – for me their beauty sharpens considerably.
Those who concentrate just on what might be quantified are very tone deaf and probably can’t ask very deep questions. It is a delight recognizing how little we actually know – there is great sport still to be had.