“Windows Phone 7 is about simplifying peoples life..This phone is about amplifying people’s life.” Robbie Bach, announcing Microsoft Kin in 2010. 

“We’re the only phone that actually keeps your close friends close and treats them differently,” said Derek Snyder at the launch of Microsoft Kin.

Three years later at the Facebook Home launch, Mark Zuckerberg said:

“More and more, we want to know what’s going on with the people around us. The home screen is the soul of your phone. You check it all the time and we think it should be deeply personal. With Home, you see your world through people, not apps.”