It is simply too bad that Microsoft hasn’t realized what a powerful brand it had acquired. Skype as a brand represented a rebel, devoid of convention and totally free. It was about communicating with your network of friends and family. It was immensely social and modern.
Imagine if Microsoft called its Windows Mobile 7/8/whatever OS simply the SkypePhone, with Skype services – Qik, GroupMe, Skype IM, and Voice — as the core of its operating system. More than a billion people are familiar with the Skype icon. Even the Skype sign-in and incoming-call sounds are unique. Instead, Microsoft decided to superimpose a tired old brand — Windows — into a brand new market. Windows was never really personal in an intimate sort of way. Alas, for Microsoft, it was, and still is, a missed opportunity.