So much of what passes for fashion media these days is little more than a thinly masked advertorials. That includes many blogs, where affiliate links, referral links, free products, and cozy relationships between bloggers and brands have ruined the ability to produce independent, honest critiques. On many blogs, I can tell you a couple of days beforehand what’s going to be published, because I get the same press releases with the same bullet points. Many are just recycling press releases with little to no personal input. And we’re not just talking about the kind of sites that announce products (where such a thing can probably be expected), but bloggers who are considered “independent voices.” #Influencers, as I think Twitter users call them. Menswear blogging used to hold so much promise as a form of independent media, but as the influence of blogs has grown, many have been co-opted by brands.
For a minute I thought he was talking about…..