The strategy today is simple: In order to move fast, build what you can’t buy or risk losing control of your fate and becoming the next Palm, Motorola, or HTC. And if, in the process, you disrupt an Oracle or a Qualcomm? So be it. You can read my column over on Fastcompany.com.

Previous FastCompany columns:

• The coming era of magical computing.
• Facebook backlash.