Wearable technology is certainly the future, there’s no question about that. Whether or not it’s appropriate to put it in a pair of glasses, I’m not sure. There’s a real risk that you look like a bit of an idiot. What Google have done thus far, I wouldn’t be seen dead wearing. I think it really looks pretty stupid.
It’s a little bit like that wonderful invention called the Segway. It’s such a fantastic piece of technology but you just look like a complete dick when you drive around on it.
So that’s where the bridge to the world of fashion really doesn’t, or didn’t, work. That’s precisely the moment when I think the fashion world laughs at the world of industrial design, justifiably.
Marc Newson, a well known designer is not impressed by Google Glass. Newson is an industrial designed who has designed products for Nike, items for Alessi, clothes for G-Star Raw, cookware for Tefal, Qantas A330 business class suites. Yeah, he is also good friends with Jonny Ive. So there’s that and a few products they collaborated for Bono’s Product Red.