5 thoughts on “Importance of a tagline”

  1. Citing Yahoo’s 30 days of brand logos as indicative of leaving taglines provides strong evidence for your point – Yahoo still can’t define itself. So this not only argues for a tag line but a sustained message that doesn’t morph to every perceived demographic mix.

  2. interesting. I was thinking of the world of apple critics when I was reading. then the “think different” tag came to mind as to why wall street doesn’t get apple. “think different” comes to mind. APPLE IS DIFFERENT. wall streeters are like a house full of hens. if one is different, what do the flock of hens do. they kill it and eat it. sound familiar??? no other company than apple gets hen pecked in such a vicious way, at least in tech.

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