10 thoughts on “Beats by Apple”

  1. Apple needs to capitalize in this acquisition by making a soundbar that has an AppleTV embedded into it and take over the distributed audio market dominated by Sonos. Brand it powered by beats.

  2. Beats Music is no different than Pandora, Spotify, or Rdio. Sure they all have their own recommendation methods but in the end they are quite similar.

    None of them has done anything groundbreaking. Spotify’s apps are interesting but make it cluttered and the UI is a bit of a mess. (How many ‘apps’ do we need for individual artists? Here’s a clue – Zero) Beats Music’s curated playlists are really no different than Spotify’s artist/user generated playlists and that seems to be what they’re hanging their hat on.

    They all fail to create a whole package that is automatic, intuitive, AND complete. (I won’t go into what I think that encompasses here) Let me just say that they aren’t as successful with recommendations, education, notifications, and user effort as they should be at this juncture.

    I don’t think Iovine and Dre understand that aspect of it either and I can’t believe Apple is making this deal for the headphone tech. I’d be shocked if Beats Music has a v2.0 waiting in the wings that’ll be substantially different than the current version which is rather lackluster.

    Music technology has been treading water for almost a decade now, and that includes today’s release of Beats Music 2.1.

  3. Apple bought the streaming music service LaLa a few years ago. What did it do with it? Nothing. What a waste. What will make this Beats deal any different? Maybe the talent, as you stated above. LaLa was a great model and they just killed it. I’m not confident for the reasons you stated, and more.

    1. “What did it do with it? Nothing”
      They used LaLa to build iTunes Match and iTunes Radio. iTunes Radio now has 40 million listeners according to Eddie Cue at Re/Code. The same as Spotify. In just one year.

      If that’s “nothing” I’d really like to know your definition of something. Apple does have massive room for improvement, but some of the comments here, yours included, seem to come from some alternate universe where nothing Apple does counts, and anything they do very successfully in the cloud can’t possibly count, because Apple doesn’t get the cloud.

      Ted T. (sorry, posting from my dog’s Twitter account, but maybe that’s oddly appropriate)

  4. Apple is also struggling with it’s own software teams. They’re spread thin, and it seems they’re regularly move people around to fill in gaps when big software product changes happen. I could see this deal as a way to offload their iTunes software / business into capable hands while the existing teams focus on their other platforms iOS, OS X, iWork, iLife.

  5. First of all, great article! Second, I totally agree — Apple is just buying time. Tim Cook has been a leader without direction for sometime now. It’s just starting to show more since their last acquisition. I was a big fan of Steve Jobs. I miss him. I wonder what he would’ve thought about this deal.

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