Paul Adams, vice president of Intercom (and previously with Facebook and Google) has written an extensive (and somewhat technical post) about the new improved “notification” capabilities and their impact on how apps are used and ultimately perceived. “The idea of an app as an independent destination is becoming less important, and the idea of an app as a publishing tool, with related notifications that contain content and actions, is becoming more important,” he writes. I am in agreement with Paul, as I wrote about precisely the same thing in my column for FastCompany. The new notification network, I wrote is part of a change in behavior inspired by smarter smartphones pointing out that “New fortunes are made whenever someone develops a tech advancement that makes our digital lives easier.”