Adrian Cockcroft, who spent a long time building up Netflix’s cloud infrastructure and spearheaded the development of many new cloud-related technologies and techniques at the company, recently gave a talk focused on developers in Tel Aviv October 29th 2014. He later posted it online. Of the entire presentation, there is one slide that stood out — it is chockfull of great practical advise for every founder, every startup and infact every company. In my experience, I have seen many companies ignore these realities and suffered as such. In comparison, Netflix has gone from a DVD company to the shining example of a cloud company by being flexible, fast and fanatically cloud-centric.