It is Fashion Week in New York (not to mention the frigid temperatures) and that usually means lot of traffic delays, sold out restaurants and in general pointless misery for normals. And apparently, not many people actually care as much about the shows — they are expensive and hard and don’t really deliver, like say Instagram. So that is why more and more designers are going for a more Instagram-friendly approach, reports The New York magazine. Shall we go ahead and file this in law of unintended consequences?