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If you need to chill out after reading all those Apple Watch reviews, let me show you this wonderful new, tiny and always-be-melting Apple Computer. Well, it isn’t really a computer — instead it is a perfectly cut ice cube and it was part of an advertising campaign for Japan’s Suntory Whisky. This “3D on the Rocks” ad campaign is the creation of TWBA\Hakuhodo, a Japanese advertising agency. 3drocks has won many advertising agency awards and features ice cubes designed by Autodesk 123 and carved by a computer controlled cutting machine. Whiskey just seems better with an iCube.

suntory-ice-cubes-04

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Om Malik

Om Malik is a San Francisco based writer, photographer and investor. More....

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Letter from Om

A (nearly) daily dispatch about tech & future.

You will get my reporting, analysis, conversations, and curation of the essential information you need to make sense of the present future.

Check your inbox or spam folder to confirm your subscription.

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