Apple’s WWDC keynotes always provide a view into software improvements and what the company thinks will be important areas of focus for its developers. It used to be less of a mainstream event, but things have changed in this era of mobile one-upping showmanship. I watched the livestream and then read countless articles about the goings-on, looking for an opinion piece on the event. Unfortunately the professional media corps didn’t deliver.
Bob Lefsetz, a music and culture commentator, came out with his review of WWDC: It is honest, fresh and candid. Like all good cultural and industry observers, Lefsetz always challenges your preconceived notions, and that is why I love reading him, even when I disagree with his conclusions. He is really spot-on with his analysis.
Dion Almaer, a developer who has worked on both Google and Apple platforms, has a refreshing review of the WWDC developer events as well. “More Steve Yegge and less Jimmy Iovine,” he wrote at the conclusion of his articulate and straightforward review.
I took to Twitter to share my instant reactions to various announcements. A day later, I can say there were a handful of things that counted as impressive. Open-sourcing Swift and new Metal for Mac got glanced over — mostly because it is hard to understand their impact just yet. Media people were obsessing over the news app but totally missed the point: Media companies will save media, not Apple, not Facebook, not Google, not Twitter and definitely not God.