America is excellent at marketing and creating brands. And Shinola is a perfect example. From watches to bikes to leather goods, Shinola makes (expensive) everything. It has used the power of narrative and has gone from a being a mocked brand to being one of the coolest. This feature story in AdWeek outlines their rise to the top. That said I remain skeptical and vary of their quality. I wouldn’t buy any of their stuff as it is a lot of  marketing hype. They bought their cred, didn’t earn it. (AdWeek)