“[Social media] is contrived images and edited clips ranked against each other. It’s a system based on social approval, likes, validation, in views, success in followers. it’s perfectly orchestrated self-absorbed judgement. Many of us are in so deep we don’t realize [social media’s] delusional powers and the impact it has on our lives.” Essena O’Neill, Instagram and social media superstar explains why she is quitting the local web.