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Apple recently hired Grey Adveritising chief creative officer Tor Myhren as Vice President of Market Communications. Ken Segall, who prevously worked for Apple in marketing, explains why this is not just a simple hiring and instead it is a shift in how things are being done in Cupertino. This is an explaination worth reading. [Ken Segall’s Observatory]

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Om Malik

Om Malik is a San Francisco based writer, photographer and investor. More....

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