For past five years, the net new additions to the overall number of broadband subscribers in the US has hovered around the 3 million a year. 2015 was no different — 3.1 million signed up, according to Leichtman Research, a research group that tracks the broadband market.
As of now there are over 90.5 million broadband subscribers in the US. Last year was particularly good for cable companies, which netted 106% of the broadband additions in 2015 – compared to 89% in 2014, and 82% in 2013. The top cable companies added 3.3 million broadband subscribers in 2015, while the telephone companies lost about 185,000 subscribers in 2015. The cable companies have be consistently offering better speeds, something the aging networks of phone companies are unable to match.
Phone companies continue to gain subscribers for their higher speed offerings, though the big two — AT&T and Verizon — are more interested in pushing their mobile offerings. Mobile market doesn’t have the regulations of the old phone world. They can easily shirk network neutrality regulations, impose daunting data charges and monetize data they collect from people’s usage of their mobile phones more effectively.
[Source: Leichtman Research Group]