“I think the pricing of some of the food startups is borderline criminal. I think it’s absolutely disgusting the way they hide fees in order to fake profitability.” Matt Maloney, CEO of Grubhub

There are a lot of hidden costs in services such as Postmates, Caviar and DoorDash. I have definitely reduced my reliance on these offerings and instead now plan my dining better. However, there are days when convenience trumps these hidden charges or even inflated prices. Morgan Stanley Research estimates that the online food delivery is about $10 billion of a total $210 billion “core addressable restaurant spend.”