Jason Kincaid, former staff writer for Techcrunch is now pursuing a career in writing comedy. He is an astute observer of the world around us, and I particularly enjoyed his take on Mark Zuckerberg’s memo to the planet.

Tech companies speak in half-truths, so it’s prudent to move past Zuckerberg’s obvious motivations — like assuaging the guilty consciences of his employees — and ask what other forces are driving this change. Could it be that as News Feed trends away from friends and toward undifferentiated news and video, it becomes less defensible? ….

… I say we take him at face value. Mark Zuckerberg needs our help shaping our global future — which, given those 1.86 billion users, will require a lot more transparency on his part. And together, we must be vigilant against the many ways Facebook mechanically conspires against the better angels of its nature.