I tweeted this earlier: So Forbes published a story based on a fake police report. Amazon vehemently denied an AdAge report. But the original stories spread like wildfire because it was what the narrative masses wanted to read. The apologies, corrections and errors never get the same amplification, and as a result, the incorrect information stays in our mind.

This is the real dilemma of Fake News and why the virus isn’t going away, thanks to our modern swift distribution platforms. I still think Snapchat can play a role here, as it is one network built on identity and real engagement.

Too bad that they focus so much on content and don’t appreciate their own platform’s power.