…in the Bay Area — where the nation’s preeminent local food movement overlaps with the nation’s tech elite — egg-laying chickens are now a trendy, eco-conscious humblebrag on par with driving a Tesla.
When reading this article, I was once again reminded that Silicon Valley denizens go over the top in their obsessiveness and turn normal, mundane and sometimes boring aspects of things into an A-B test. It is not just chickens. It is everything – from sous vide, flipping pizzas to make sourdough bread.
What starts out as a way to relax eventually turns into a growth hack, a way to improve efficiencies and obviously talk about it on the social media. This mindset is pervasive. This is who we/they are. There isn’t an off-switch and basically, despite best efforts to relax, there are hardly who know how to relax. The obsessiveness in many ways is what which makes Silicon Valley people successful in their day job.
Do you really think we could have had cars-on-demand if someone wasn’t obsessed with hacking “taxi industry” and “limousines” because they had to wait for a cab too long in Paris?