Why your competitors don’t matter

• By signing up for your competitor’s product, all you get is feature parity.
• By reading your competitor’s marketing, all your marketing starts to sound the same.
• By reading about your competitor’s latest fundraise, all you get is anxiety that they’ll have more money to “out execute” you.

In other words, if you are a startup, try and build an iPhoneX, not a clone that copies the notch.

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