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Om Malik is a San Francisco based writer, photographer and investor. Read More
The other big Seattle retailer, Nordstrom, that is, doesn’t think that retail is doomed. Instead, what it needs is a reinvention. And they are willing to spend tens of millions to create a store that takes the best of online and marries it to the best of offline retail. Will they be successful? I am going to check it out, next time I am in New York!