Despite the hype and extended time, however, social data indicates that consumers — at least those who use Facebook — are steadily losing interest in Prime Day. Compared year over year, this could be a sign that consumers are growing tired of the promotions, the advertising, and the hype. Their attention is also likely thinned out. What was once a 24-hour flash sale is becoming a multi-day affair of marketing and promotion.
My social feeds, my RSS reader, Apple News and pretty much all my information resources are full of mentions of Amazon Prime Day stories and lists of items available from Amazon. I am not in the market for anything, so I am happily ignoring the hype.