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Leichtman Research Group rolled out their latest consumer research on household viewing habits today, and the results are telling:

74% of all U.S. households have a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu – up from 64% in 2017, and 52% in 2015.  Among those that have an SVOD service, 69% have more than one of these services – up from 51% in 2017, and 38% in 2015.  Overall, 51% of U.S. households now have more than one SVOD service, an increase from 33% in 2017, and 20% in 2015.

In 2007, when we launched the NewTeeVee blog, I cut the cord. A dozen years later, it is pretty clear that cord-cutting has become as mainstream as La Croix, Shake Shack, and Uber. So, it is no surprise that everyone from AT&T to Disney to News Corp is starting to roll-out their over-the-top services. It remains to be seen if they can survive life without cable subsidies in the future.

In the report, Leichtman Research points out that “51% of ages 18-34 stream an SVOD service daily – compared to 34% of ages 35-54, and 15% of ages 55+.” In other words, young people aren’t keen on the cable bundle as much. That said, if people of a certain age can keep DVDs playing for a long time and keep paying for AOL dialup, who knows how long cable companies can pilfer consumer wallets.

Aside: My former colleague Janko Roettgers, now a senior corresponded for Variety, is the OG cord cutter. He was the guy who first used the phrase “cord-cutters” in our office.

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Om Malik

Om Malik is a San Francisco based writer, photographer and investor. More....

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Letter from Om

A (nearly) daily dispatch about tech & future.

You will get my reporting, analysis, conversations, and curation of the essential information you need to make sense of the present future.

Check your inbox or spam folder to confirm your subscription.

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