They opened it with Apple Watch so that tells you the primary driver of the growth going forward.
Arcade – 100 new exclusive games which are unique to Apple devices. New Arcade App. New Game every month. Available on September 19, 150 countries. $4.99 a month for the whole family subscription and one month free trial.
TV+ 100 million views of the trailers. The Morning Show trailers are highest views ever for any TV show trailer. See trailer premier. First shows will be available on November 1 and new originals every month. $4.99 a month. Family subscription. Including free TV+ for a year with every new Apple Device.
iPad: New 7th generation. 10.2 inch Retina display. New smart connector for keyboard. Designed for iPadOS. New video editing in iPadOS looks great. Apple Pencil (old style.) $329 for starter version. Shipping at the end of the month.
Apple Watch: is not a watch but a great health device. And people let them know. The film was simply amazing. It is good to see something good out of technology. New Apple Research App. It be interesting to see what happens with the data shared.
New Series 5 Apple Watch: an always on retina display so the watch fade is always on. Wrist up and tap, brings back brilliance/brightness.
All-day 18 hour battery life. Seriously Apple all day is 24 hours. Built in compass. Compass App. Space gray, silver and rose gold. New Titanium model. Brushed space black Titanium looks pretty awesome. Series 3 now $199. Looks like going after cheap quartz watches. “This watch tells time among other things.” Basically what I said a long time ago — this is a whole different beast, called a watch.
iPhone 11: six new colors and new purple. Which is what I am getting. 6.1 Retina display. Spatial audio to create sound field effect. The camera – dual camera system
The wide camera is pretty amazing. Zoom out 2x without moving. Lot more ultra wide. New image pipeline — semantic tendering. The smart HDR got better. The wide angle portrait mode should be interesting. New high key mono. Night mode comes on automatically to reduce noise and increase brightness.
Video is pretty great – and ultra wide is going to be pretty cool. Transition from wide to ultra wide in stream. The video camera stuff is pretty awesome. Hold the button and it takes a video. They say highest quality video in a smartphone.
Still a dual camera system versus others with three lenses. Front camera has 12 megapixel and has higher video capability with some improvements and are betting this will be key. SLO-Mo selfies are here. Slofies… Oh. Shit! Nooooo!
A13 Bionic is the brain behind iPhone 11:
Fastest CPU in a smartphone. Fastest GPU in a smartphone. Battery life🔋 hour more than iPhone XR. Faster Face ID and WiFi 6. Lot of new upgrades. But it looks exactly the same with the exception of the square camera module – not my favorite, but can’t have it all. Starting price $699 and for me purple is the color to own 🤪
iPhone 11 Pro:
This one has three lenses and damn, I am excited about the camera. It is called Pro because it is for getting the work done and has the best tech on offer. New stainless steel. Two New finishes. Midnight green. New Gold. Too many upgrades to list. Just it is an upgrade from iPhone XS. They have a new Super Retina XDR display.
A13 Bionic is ML focused. Much lower power. 7nm 2nd generation tech. 8.5 billion transistors into the chip. 1 trillion operations. 4 low power cpu cores for basic stuff. The logic is turned on when needed.
Pro Battery is 4 more hours than Xs while the Pro Max is 5 hours more. The fast charge system is in place.
The Pro Camera System:
What about the video? Well, it is as improved as the photo stuff. 30,000 photo and video apps on the App Store. The video is going to be pretty baller on this Pro. Apps can get access to both front and back camera at the same time.
Preorder on Friday. Shipping on September 20th. iPhone 11 Pro $999, iPhone 11 Pro Max $1099, Friday at 5am PDT. Shipping September 20th. iPhone 11 is $699. iPhone XR stays in the line at $599 and iPhone 8 at $449. Via
Matthew Panzarino, editor of TechCrunch. 