Snapchat announced that in 2018 an average of 3 billion snaps were sent every day. A single snap produces 0.1g of CO2 meaning that in just 24 hours Snapchat generates the carbon equivalent of 1 car driving for 54 years. This is, of course, microscopic in comparison to carbon emissions generated by the aviation industry or agriculture – but it’s not nothing. Joe Hearty, R/GA London Experience Design Director argues that we have underestimated the impact of digital on climate change and it is only going to increase. Check.