Spotify Wrapped: Data Story Done Right

I am a long time Spotify customer, and over the years, I have appreciated their data-driven approach to surfacing the music I might like. However, what I absolutely love is their year-end wrap-ups about my listening habits. And this year, they have gone above and beyond and come up the decade long wrap up of my musical habits. I loved how personal and intimate the normally sterile data felt this time around. It is so perfectly designed and presented that I couldn’t help but share many of those facts as Instagram stories. Sharing was seamless as well. In case you were wondering

• I listened to John Coltrane for 54 hours. Here is my favorite songs playlist for 2019. I spent about 17,126 minutes listening to music. I guess that isn’t a lot.
• El Jazzy Chavo is my new artist of the year. Top among the 534 new artists I listened to this year. You should totally check him out. He is hella dope.
• Thievery Corporation was my musical artist of the decade.

Bonus piece from my archives: Data? What is it good for?