“In 2005, Apple moved to Intel to gain equality. In 2020, it’s moved away from Intel to gain superiority,” writes Ken Segall. He worked for Apple and was also part of Intel’s advertising agency team, so he knows a thing or two about the two companies. “By unveiling the M1 processor, Apple has exposed its Moon Monolith to the sun, marking a major inflection point in its existence. ” A fun piece to read, especially if, like me, you are gobsmacked by the audacity of Apple’s chip ambitions.