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I am sure, like me, you, too, have been inundated by the photos of Senator Bernie Sanders sitting on a chair (wearing funky mittens) at Joe Biden’s presidential inauguration. It is a meme to the nth power. But when does a meme die? “When a meme breaks the online threshold and starts cropping up on cable news—or when your parents start dropping them in the family text chain,” points out Lifehacker. The average life of a meme is about four months, though lately, the speed with which memes spread and die has revved higher. The Bernie Mittens meme is not going away anytime — I got two new variants while sleeping. 

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Om Malik

Om Malik is a San Francisco based writer, photographer and investor. More....

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