What is Emotive Industrial Design?

I came across an article about a Rado watch designed by British-born and London-based designer Tej Chauhan. Rado watches are not to my taste. But his approach to design caught my eye.

It combines our visual language with an optimised functional experience; the way we use form, colour, and material to elicit joy in broad audiences. It’s specifically designed to engage people, and to invite interaction.

The PORT Magazine.¹

His comment made me wonder — isn’t (or shouldn’t) all design by emotive and do all the things he aspires in his work. Still, I couldn’t help but notice how his time at Nokia might have influenced his design philosophy. His work has that typical Finnish design appeal — unhurried, non-fussy, functional minimalism.

While you are checking out Tej’s work, I encourage you to listen to this album from a decade ago. Have a great weekend.

March 6, 2021, San Francisco

1. PORT is a British Magazine, hence British spellings [↩]