Podcast Overload

2 thoughts on “Podcast Overload”

  1. Like Adam Curry, the Podfather, says, “you can’t monetize the network.” What they’re doing over at Podcasting 2.0 really encapsulates the essence of why podcasting was invented in the first place, to allow anyone at all to produce audible media. You don’t need a big company or a big network to make it in media. Listeners are tired of all the ads. Instead, create a value-for-value environment that allows listeners to pay for the value received from the media.

    I question Spotify’s CEO for possibly not having the maturity to understand their customers. It’s as questionable as Netflix spending so much on producing mediocre content when they can let others take the risk and rent that content out. The hubris to do everything is poor business.

    Ultimately, all these folks selling media don’t seem to understand people only have so much time in a day to consume it. Eventually, there’s too much competition for eyeballs and the entire market must constrict. And we all need to go back to reading long form.

    1. Paul,

      There are so many threads that are in your one comment. So I am going to try and tackle them in order.

      1. Most companies and players don’t realize that not everyone is trying to monetize their content and turn it into a business. For some, the podcast is not a radio show for the timeshifted world.

      2. Netflix basically is betting that most of us are too lazy and will allow the machine to recommend whatever it wants, and we will watch it. And that is why the quality of the content doesn’t matter. They are in the attention-addiction business.

      3. Spotify’s biggest mistake has been hiring high-priced, self-centered and greedy leadership from legacy media to run its podcasting business. Plain and simple. That is why they have blown it.

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