A New Podcast: Me & Brunello Cucinelli

Over eight years ago, I was visiting Italy — Perugia, Umbria to be precise — for a journalism conference. Michael Williams, a menswear blogger and a good friend, saw one of my photos on Instagram and pinged me about Brunello Cucinelli, the founder of the luxury cashmere empire. Michael and I had a discussion about the design thinking behind Cuccinelli, the brand, and its stores. Williams wondered if I wanted to meet Brunello. Long story short — I ended up in Brunello’s offices and spent time in Solomeo. The visit was a red-letter day, for I instantly clicked with Brunello. 

When I came back from Italy, I took some time but eventually turned our conversation into a publishable interview. It has since become the most-read writing I have ever published on my website. If you have not read it, I recommend you read it.

A few weeks back, Dom Cooke and Matt Reustle, who run and produce multiple podcasts, reached out to see if I was willing to come and talk to them about the “story behind the story.” And I did. We ended up talking about how the interview came about, my connection with Brunello, and why so many people have embraced him in Silicon Valley. My responses will surprise you. 

They have published the conversation: It is available everywhere you can hear podcasts. Here is a link to all the places you can hear this podcast.