2020-to-2025: How Music Has Changed

In five years, hit songs spend long on the charts (33+ weeks), are more genre-fluid. Artists like Beyoncé venturing into country and hybrid tracks like Shaboozey’s “A Bar Song” represent a new normal. Most importantly,  YouTube has done well to establish itself as the read king of music video. The paradox? Fragmentation makes hits stick longer at the top. Welcome to post-streaming music reality. 

• Weeks on Top 100: 19.4 (2000) → 18.6 (2020) → 33.3 (2025). That is a [79% increase from 2020-2025
• YouTube views for Top 10 increased 322% between 2020-2025 from 76.44 million to 322.6 million.
• Percentage of consumers watching music videos on YouTube monthly: 50% (2020) → 67% (2024)
• Average track length has gone down from 221.5 seconds in 2020 to 219.2 seconds in 2025.
• Top genre in 2020 was Hip Hop  and is still Hip Hop.