Jargon Sucks

I have been a writer long enough to know this in my bones: jargon sucks. It is a crime against writing. It abuses your readers and your listeners. And it is a sure sign you do not know what the heck you are talking about. If you cannot explain something in plain terms to your mom, you do not have a clue. You are reading from a script, pretending to be master of the universe.
And yet.
Listen to any podcast. Scroll any LinkedIn post. Skim any Twitter thread. You are drowning in it. The calling card of the clueless and the pretentious. Jargon!
And it is the lingua franca of corporate America, as new research shows.
Shane Littrell, a cognitive psychologist at Cornell, has created the Corporate Bullshit Receptivity Scale (CBSR) to measure how susceptible people are to what he defines as “a semantically empty and often confusing style

