Message Boards
From Forbes Magazine, Sept 13, 1999
These are a mixed blessing. You post messages on them; others respond — agreeing, disagreeing or elaborating.
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Yadda, yadda, yadda. These bulletin boards are noisy and full of useless chatter, with an occasional jewel buried there. The bulk of the entries are ill-informed opinions, rumors and even outright touting. On Apr. 7, 1999, a link to a fictitious Bloomberg financial news story was posted on Yahoo’s message board. It maintained that PairGain Technologies was about to be taken over. The stock jumped 31% but crashed the next day when the report turned out to be a fake. Among those burned was TheStreet.com’s James Cramer.
So why spend time on the boards? Because rumors do move stocks — and sometimes are even true. Occasionally the boards help make markets more efficient by disseminating obscure information. Even better, customers or company insiders tend to post
