The eyeball-based business model has a new game – massively multiplayer online role-playing game (MMORPG.)
Acclaim Games says that its new massively multiplayer game, 2Moons, is going to be totally free and will be purely ad supported. The M-rated role playing game with the tagline, “No mercy for the weak, no pity for the dying, no tears for the slain,” has got the 15-to-30 demographic right in its cross hair, and could attract some serious advertising dollars. 2Moons is based upon a successful MMO called Dekaron in Korea, and is being directed by David Perry, who is one of the legends of the gaming industry.
If this ad-based model actually works that there is a good chance it could put some serious pressure on the subscription based online games. As an aside, Acclaim Games is an old name – the original company went belly up, and former Activision executive Howard Marks bought it for $100,000 and has revived the brand.