3 Rules for Naming Your Startup

13 thoughts on “3 Rules for Naming Your Startup”

  1. often what happens is that you start with a name like it….build ure product and by the time it is launch you are convinced its a bad name…

    and then u start all over again!! its frustrating to say the least …

    difficult to be in love with the name 6 months after you came up with it :-)}

  2. Great topic and insight.

    We actually just completed a renaming process, going from: PromoterForce to Rephoria. Rephoria is a web application, used by consumers to refer friends to trusted services and by service providers to create and manage referral marketing programs.

    Some initial feedback said that PromoterForce was to techie, and bizznessy , so we went with something softer and more consumer orientated. Playing off the word euphoria, Rephoria is defined as, an intense state of customer satisfaction, so good it has to be shared with others.

    Let me know what you think and thanks for the tips.}

  3. Good article! You are missing one big point…
    …it all depends on domain availability. Getting sold on a name, then finding it is taken, sucks. Settling for a .net or a second tier domain is a big mark against you most of the time.

    I chose the name Localnik for my site (community powered marketplace for home services) because it’s relevant, easy to pronounce, and most importantly, the domain was available!}

  4. nice thoughts… I would offer that:
    1. add in inspiration… let your gut/soul/body (insert word that works for you) take part in the choice… “Good” is often hidden from the mind and reasoning. Have you ever had the feeling that something is just right but couldn’t explain why ??? Go for that in a name… that feeling/inspiration will carry through the name…
    2. the “goodness” of a brand is achieved over time – stick to it, support it, make it visible, repetition. Someone I spoke to from the music industry told me that a good radio DJ will make any song a hit – simply by endorsing it and playing it over and over and over and over….}

  5. We had a great experience using http://pickydomains.com/ In particular they don’t charge you if they don’t pick the name for you. It is worth using atleast to get help for brainstorming.

    PS: Hmm… you only linked your companies name. Personally I find Voxiy and Anubis more catchy name than Dial Directions.}

  6. I personally think that any name can “make” it if you have good marketing skills.
    There’s several hundreds of name that are catchy and good but their companies never made it and lot of companies that are successful but their name were poor.
    Usually when I pick a name, I’m coming up with 100 names and doing round.
    First round I usually take off of the list around 70% that I like less.
    Then in the second Round, I usually ask friends and people what they think about the rest of the name. I usually end up with 5 solid name.
    Third round I evaluate the name by its stickiness, combination letters, relativity to the product (not always good for you), and other parameters but lots of gutts feeling.
    I usually end up with 2 names, which I have to chose from (I end up registering them both so I can take my time picking one of them without worrying than some domain name squatter will steal it from me).
    Few golden rules I use when looking for a domain name:
    – *pick one free* (I’ll never spend more than 100$ at the beginning to buy a domain name, prices are always too high and usually you’re building your name after marketing it and not vice-versa. Of course I’m not talking about generic name like business.com that alone are worth lot of money.
    – *Never use underscore* – Don’t know why, I hate those.
    – *Always buy a .com and other extensions* – I never buy .net domain alone because I like .com domain more. But when buying a .com name I usually buy the other extensions as well, such as .net and the local extension of my country, you never know.
    – *Trust no one but you* – I could do a lot of survey, but at the end its what you’re feeling about your name, do you like it? does it sound a bell? its like a relationship. Why other can’t help you pick a name? because judging a name usually comes from personal preference or taste and not objectivity.

    Hope that helps.}

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