Now that 3G handsets and services are slowly making their way into the marketplace, the question which is on the minds of all CEOs concerned is: what will be that killer application consumer will pay for? Sure photos and streaming video are two options, but what next? Many believe that there will be a lot of experimentation with content. Eurosport business development director Arjan Hoekstra thinks people would want to watch tennis highlights. (Good point, but not in UK. In Australia, I know “3” is pushing cricket highlights on their Motorola 3G handsets to mixed results. “It’s a question of whether the consumer’s ready to pay for it,” said Hoekstra. “Nobody really knows — but we certainly hope so.” Hey I have some advice for you guys: how about just using all that extra spectrum to make voice calls dependable and static free?