Sydney, Australia has become the unlikely location for the world’s first competitive 4G shoot-out. And with Telstra dragging the chain on wired broadband roll out, the two combatants may have a good chance of making an early impression. If startup competitors Unwired Australia and Personal Broadband Australia have their way, the public will be charmed into 4G by ease-of-use, simple pricing points and a quality of service free of wires and waiting times.