Rich love their broadband, and not so rich, well they are still on the fence!
That’s the inference of the latest research conducted by Leichtman Research Group, a Durham, NH-based market research company. The company conducted a telephone survey of 1,600 randomly selected households, and found out that more than 53% of US homes have a high speed Internet connection.
Broadband now accounts for 72% of total Internet connections in the US, indicating that dial-up is slowly winding down. In comparison, in 2006, broadband accounted for 60% of total Internet connections in the US. The LRG data shows that households below $50,000 in annual income lag in broadband adoption.
While 68% of all households with annual incomes over $50,000 now get broadband, only 39% of all households with annual incomes under $50,000 get broadband. That’s like half the population.
However only 56% of those with annual household incomes under $30,000 have a computer at home, and just 45% of households with annual incomes below $30,000 subscribe to an Internet service at home. Broadband providers certainly have their work cut out – they have to figure out how to get these folks to buy into their broadband offerings. One way would be to sell cheap voice minutes or come up with more sensible package offerings.