A chink in Google’s Revenue Armor

4 thoughts on “A chink in Google’s Revenue Armor”

  1. The real problem is that pay-per-click is NOT pay-per-performance. Clicks are an irrelevant metric put forward by marketers unnecessarily embarassed by low conversion rates from visits to actual paying sales. A click is not performance, a sale is, which is why affiliate programs like the one Amazon runs for itself are probably a better value for marketers (although they can also be gamed).

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