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Om Malik is a San Francisco based writer, photographer and investor. Read More
Compete, the web research company, has come up with some interesting findings about location-based services and their use among smartphone users. According to a survey of 1,000 such people:
As we have noted in the past, the emergence of the iPhone (s aapl) has boosted interest in LBS. BlackBerry (s rimm) and Android (s goog), meanwhile, are helping grow the total number of LBS-enabled mobile applications.
Location-based mobile integrated with digital signage is expected to be standard on 40% of digital-out-of-home screens by 2012.