Wall Street Journal is at the annual aging lions of media summit in Sun Valley where the content kings laughed and smirked at the silicon Valley upstarts. “What people watch is fast losing ground to how those people watch it,” The Journal says. In other words content creators are busy trying to do deals to distribute their programs in any which way possible. News Corp head honcho Rupert Murdoch maybe prowling the grounds grunting, but all the lime light has been on Google founder Sergey Brin and Steve Jobs. Media apparently is too keen on these two Silicon Valley heroes.