17 thoughts on “At SXSW, Location Awareness Is The New Black”

  1. With the explosion of location aware smart phones, location aware apps were the next logical step. I think that’s partly because they do something that Google doesn’t: give you local search results. For example, when I search Google for “Movies” I get every movie ever made, anywhere. But when i fire up Flixster on my iPhone it gives me the movies closest to me. And I love how I can enter a generic term like “grocery store” in my iPhone’s map feature and it will find me the nearest ones. Another neat application is, instead of just pushing out info like these apps, you could use the GPS feature to allow people to upload info and aggregate it based on geography. Wayne MacPhail of rabble.ca told me about this one and uses the example of a hypothetical app called Plowed where people look out their window in the winter and see if their street is plowed. They then fire up the app and enter Yes or No to the question, “Is your street plowed?” All the data gets uploaded to an interactive map showing where the plows have been.

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