13 thoughts on “Bebo, Open Media & Its Broadband Advantage”

  1. I do give them credit for the direction. Social media is the future and social networks are tuning into that.

    I’d love a more detailed analysis on all of these content deals and WHAT content is actually being made available. A lot of them already offer a ton of content available via MediaRSS.

  2. Om, great summary.

    Ta address a few comments:

    Broadband still does suck in Ireland as Damien pointed out. Bebo is probably so popular there because it is sickeningly fast.

    The “Open” and “Platform” bits really come into play after a whitelist process. Anyone can apply to be a “Media Partner”. To be approved as a partner, all you need is quality content that you own the rights to. Once a Media Partner is approved, they can create multiple content “channel” profiles, (similar to a group).

    Each channel can be mapped 1-to-1 with a Media RSS feed. When the feed is ingested, it is converted into a video playlist on the channel profile. We pull object/embeds and thumbnails and a few other pieces of metadata and store them in our database. Bebo does not transfer, store or transcode any video at all, but relies entirely on other companies to provide that functionality, much like it already does with VideoEgg. So that’s it, if you have a feed you can syndicate it straight into the Bebo experience and take advantage of all the marketing richness of a social network. Bebo still makes its money the same way as it did before – by selling ads on the site.

    Here’s the really cool part -an approved partner can use any player they want from any site – so long as they can roll it into a bebo-flavored MRSS feed.

    Om, I would be happy to give you a more detailed walk-through of the Bebo Open Media Platform and its partners at the NewTeeVee conference tomorrow if I can make it.


  3. Om – this sounds like the same system that Mefeedia has had for 2 years. Except there are no gate keepers. “Quality” is objective. We let users decide. Your friends act as your filter.

    I’m subscribed to 260 MediaRSS feeds on Mefeedia because I want to be and no one is choosing which feeds i can watch and witch ones i can’t. I can add any MediaRSS feed that is available from a vlogger, the Wall Street Journal, Youtube users – whoever. 100% open and 100% of the video ad revenue goes to the source.

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