Black Friday and Cyber Monday: Some Facts, Stats & Mishaps

11 thoughts on “Black Friday and Cyber Monday: Some Facts, Stats & Mishaps”

  1. We saw a lot of great deals on shoes as well (Endless, Shoes.com). I was surprised and disappointed at how often popular merchant sites would go down. Jcrew, Old Navy and Banana Republic were all down during peak hours. Really unfortunate for our shoppers who wanted to take advantage of their Cyber Monday deals.

  2. How realistic is such forthcoming data from MC? What about taking into account Visa, Amex, Discover, and cash payers? I believe there have been many reports this shopping season that most consumers are opting NOT to buy on credit and either use debit cards or cash… So I say the data will not be complete or will not be accurate…

  3. Om,
    To your comment – “according to Coremetrics, which also points out that there was an 18-percent drop in average session length — a clear sign that retailers are struggling to keep customers on their sites.”

    Is that a sign of site abandonment or customers finding what they are looking for faster? We(Baynote.com) don’t use session length as a significant metric to indicate ecommerce site performance. For media sites, I think this is more important, since the goal is to burn more ads. On Ecommerce sites our products show the right stuff immediately, which can cut down session length drastically, but increase conversion rates and revenues.

  4. Some interesting points were brought up today regarding the outage of web hosting servers that brought down most likely millions of dollars of transactions.

    It made me start thinking about the web hosting company’s responsibility to the e-tailor and web store owners. We have not heard of these types of issues on a major scale in a while like we have on cyber Monday.

    The question I pose to web hosting companies is how much responsibility should they bear? For example, if Victoria’s secret is in an outage, and they estimate that they have lost about $500,000 in sales due that the server, is there any type of reassurance from the host that they will some how better this in the future and try to right this situation?

    In all honesty, it probably does not matter to Victoria’s secret or Best Buy or Amazon for an hour, however, what about Joe selling sandals online or someone trying to make a living on eBay that an hour to them could be the difference of paying their bills for that particular month…

    Food for thought and I’d love to hear what others think about the web hosting agent’s responsibility to the e-tailor.

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