Bummer! Push Pop we hardly knew ya!

2 thoughts on “Bummer! Push Pop we hardly knew ya!”

  1. Wow, what a bummer! I was blown away by their vision for the future of books, and couldn’t wait to see what they did next. Now I guess I’ll keep an eye out for a less crummy visual space somewhere on the mess that it Facebook. Egads.

  2. Push Pops’s platform demo was beautiful, yes, but it would’t scale.

    First, two thirds of the value of the book market is in text-only formats – fiction, biography etc. Those will no more gain interactivity than they gained colour with the advent of cheap colour printing – part from anything else, few of them sell enough copies to justify the extra cost.

    Second, there’s no operational leverage in this business. All of the value-added is the graphic design work, not the software.

    So, the US publishing industry turns over maybe $20bn. of that, say $4-5bn might become interactive, with tiny margins. So, maybe a few hundred million of new revenue from interactivity. And that in turns means revenue for Push Pop in the single digit millions and a valuation of about the same. Maybe they were right to take Facebook’s money?

    A little more detail here: http://bit.ly/q0UEoG

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